Strategic Corporation Management

Question: Discuss about the Strategic Corporation Management. Answer: Introduction: Tiens group refers to a multinational Chinese corporation that majorly operates in the following: finance, logistics, property, biotechnology, e-business, tourism, and education. Its headquarters are found in Tianjin, Port City. It started in 1992 by Li Jinyuan who is the current Chief Executive Officer. By 1998 it had the capability of establishing the global market. The Tienss first activity was the supply of instant coffee, natural medicinal merchandise, and calcium tablets. Currently, it operates in over 190 nations worldwide. Its products are sold through self-relied agents, then to the clients. It has over 12 million agents globally. Definition of Corporation A corporation refers to an authorized entity which is distinguished and separate from the individuals who own it. A business enjoys a variety of the responsibilities and rights that a person has. Therefore, a corporation can litigate or be sued, recruit employees, pay taxes, own assets, borrow or loan funds, and enter into contracts. A corporate system is a convenient and beneficial way to begin an enterprise since it survives as a distinguished entity. In other words, it has every prescribed right of a person (Manto, 2014). Definition of Product and Service Portfolio Tiens has a product portfolio with a range of many products that serve various needs of its clients. A product portfolio refers to the assembling of all the services and outputs that a given a company or corporation offers. The product portfolio analysis can give refined views on the companys growth expectations, income shares, and drivers of profit margin. Contrary, service portfolio is the center monument where one can easily access every detail regarding any service in a corporation. Majorly, each service is listed with its history and current status (Mel, 2013). Corporate Research Business Unit Identification. It is responsible for undertaking various roles such as implementing a market plan, analyzing competition in the market, and performing a campaign in the marketing process. Definition of Business Unit The term Business Unit refers to a benefit-oriented center that project on market segmentation and product offering. It is usually a unit that functions in the bigger corporation (Van Marrewijk, 2014). Tiens India operates under the parent Tiens located in Tianjin. It operates as a business of itself, but, it is a branch that in some way depends on the mother business for the supply of products and services. The Tiens India is accountable for the profitability of its own. Tiens has over 190 Business units all over the world. With them, it can improve its performance index because they play a role in marketing the products and services of Tiens in their respective regions. The common term used to refer to Business Units is the market division or segmentation (Jeroen, 2014). Identification of Product and Service Lines. Tiens uses living organisms and systems in developing or making products or any application that is technologically invented and as result utilizes living systems to modify processes or perhaps products for particular use. Tiens has implemented an organizational structure known as product and service lines to increase its sales (Smith, 2013). Definition of Product Service Lines Is a collection of products which are related but fall in a single brand and can be sold by the same corporation. Therefore, under various brands, Tiens can sell numerous product lines. It is one of the common ways in which it has increased its offerings by just expanding to the product lines that exist. It works best since consumers are most influenced to purchase the products from the brands with which they are used to buying. Service lines refer to re-organization of strategies, allocation and planning for resources on the horizontal continuum manner over provider entities, against a vertically organized way driving giver types into self-relied functioning silos. Corporation Revenue Centers Identification of Revenue Centers Tiens revenue centers are Sales and marketing groups based in every division. Since it operates in various countries. Each divisions sales and marketing team ensures revenue collection from its sales and then transferred to the parent Tiens group in China (Dahlsrud, 2015). Revenue refers to the amount of capital that a corporation receives during a particular time. It involves deductions and discounts for the returned products. It is through the revenue that the net income is determined (Corporate Governance, 2016) The product and service lines that create the huge funds for Tiens are the biotechnology service lines. It is because the biotechnology products are the ones distributed globally. Since many people have health needs, they buy the products and as a result, more is generated from biotechnology (Marcell, 2013). External Environment Analysis An external environment refers to the factors that are outside an organization and affect the corporations ability to function. The marketing team can control some of them, but, others can be handled by an organization through making some adjustments to fit other stakeholders. Therefore, the companys basic elements should regularly be watched. The external environment has a great influence on the organizations operations. The forces or factors that impact the external environment can range from economic, political, technological, social, environmental and legal (Yadin, 2014). The influences are discussed below. Economic factors They involve changes related to the rate of inflation, prices and costs of goods or services, wage rates and rate of exchange. Such changes have a significant impact on the firms operations and its future well-being (RIX, 2013). As far as an organizations growth is concerned, the economy status of the country should be analyzed and looked at in a professional way. First, the economy of the nation can change the marketing policy of the company in a positive or negative manner. In particular, Tiens should be keen in watching the economy and observing how to respond to it in case changes occur, instead of manipulating it during the marketing process (Finkler, 2014). It should be noted that factors related economy can influence how commercialization of products is done, how much capital can be used in enabling the business to grow, and the type or nature of the focus markets for the corporation (Finkler, 2014). Legal factors Refer to regulation set by the state regarding particular operations in various industries. The rules put in place by the government on the specific market may also determine how the company is likely to perform in its growth. For instance, Tiens can be cautioned on the radiation effects of its biotechnology appliances to the human body. It may affect its operation and lower the marginal profit (Finkler Ward, 2014). Political factors Refer to external constraints on a company whose influences originate from outside the companys management. Most of the factors are linked to government activity and administration. Political influence determines how the consumers can buy and view the businesss products and services. It also can impact the market share of the corporation and its reputation to the public. Political issues regarding the corporation should be accessed and analyzed carefully so that the organization maintains its stability or keeps growing (Richardson Gosnay, 2016). Technological factors Refer to those factors related to how the firm can adapt to the market technologically to control its clients efficiently and respond effectively. Therefore, technology can help in controlling the market and customer needs as soon as possible. Tiens should always be technologically advanced so that customers can get satisfaction (Cox, 2016). Environmental factors These are the factors related to abiotic or biotic, which influence living organisms in one way or the other. As far as environmental conservation is concerned, the company requires meeting all the requirements provided by the environmental regulatory bodies. It will ensure that the environment is not polluted due to its operations (Mclean, 2013). Social factors These are factors related to demographics, meaning they affect the lifestyle of people. For example, family and wealth, religion, among others. The company needs to be aware of these issues because lifestyle and customer level keeps changing over time. Products and services should be designed to fit all the customers. All these changes occur in an operating environment. Operating environment (Asher, 2015). Is an organization's environment that constitutes of institutions or some forces that surround the enterprise and may affect its operations, resources, and performance. In general, it is the environment in which the company operates in, on a daily basis (Cheverton, 2014). Political, Economic, Social, Technological, Environmental and Legal operating nvironments for the Business Unit. Tiens India Source of Sustainable Competitive Advantage A sustainable competitive environment refers to attributes, abilities, and assets that are not easy to copy from another corporation. They give the company a position that endures for long over its competitors in the same industry. Tiens group should then maintain its strongholds that help it beat the competitors (Allen, 2014). Source of Sustainable Competitive Advantage for Each Business Unit. There are many sources of sustainable competitive advantage. They are outlined below. Powerful development capabilities and influential research. Tiens can obtain a powerful competitive advantage through undertaking a thorough research on the gaps existing in the market and exploit its developing abilities to move on (Cheverton, 2014). Exceptional customer and product support. It is the ability of a corporation to give feedback to customers instantly and provide products that are satisfactory by meeting all the needs required by them. It will enable attainment of competitive advantage (Segev, 2015). High volume productivity with low cost. Tiens produces massive quantities of products at low cost. It has helped it gain a sustainable competitive advantage over others. It, therefore, sales high volumes of goods and services to shape its profit margins (Schlickel, (2013). A powerful marketing technique. The company has an exceptional marketing strategy which helps it to win a bigger market share. Any company with strong marketing tactics in the marketplace is likely to take many customers. Factors of sustainable competitive advantage Valuable resourcefulness. These are the resources that permit organizations to better their effectiveness and efficiency. The adjustments in clients demands and choices, actions of the competitors, and the status of technology are less of value. In this case, they determine the companys potential (Mccorkle, 2013). Non-substitutable resourcefulness. These are resources without a substitute, and they produce the same measure to competitive advantage. The company should utilize them appropriately to succeed in its operations within the market (Ruskin-Brown, 2013). Rare resourcefulness. Refer to resources that rare firms can possess or control, but they are necessary for sustaining a competitive advantage in the market. Imperfectly imitable resourcefulness. These resources are difficult to copy, and most of them are costly. For example, the geographical location of a company. Strategic Direction The strategic direction of any organization refers to a collection of the companys mission, vision, and schemes; the social and behavioral values, in this case, drive the culture. Tiens has so far managed to get distributors in more than 190 nations, and it still has to expand its outreach. The companys mission is to better the lives of people globally. Its vision to be the leader in biotechnology should be accompanied with a strong connection between its mission, vision and the strategies it uses to serve the customers (Ginsburg, 2014). References Asher, J. (2015).Selling and communication skills for lawyers: a fresh approach to marketing your practice. 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